Before there was Melo Trimble, even before there was Greivis Vasquez, and definitely before there was Tom McMillen, the University of Maryland Terrapins played incredible basketball in Cole Field House, formally known as the Cole Student Activities Building.
The first game played in the arena, second in size to Madison Square Garden at the time, was a men’s basketball game between the University of Maryland and the University of Virginia on December 2, 1955. The program from this game still exists today and is kept in the University Archives. There are several beautiful pages in color, including the cover and the scoring sheets, which were sponsored by Coca-Cola. Some of the most interesting parts of the program are the various advertisements that exist throughout. There are advertisements for everything from “The Pizza Hut” to cigarettes to “Lansburgh’s,” which was a men’s clothing store that sold the “College Classics.” The program sold for a mere 35 cents, which wouldn’t even buy you a bottle of water at today’s games. And just like the Terrapins do today, they won that game, 67-55, over the Virginia Cavaliers.
Written by Samantha Waldenberg, this is the sixth in a series of blog posts prepared by students in the current HIST 429F: History of the University of Maryland class taught by University Archivist Anne Turkos and Assistant University Archivist Jason Speck. Each of the students was assigned an historical item to analyze by responding to a series of six questions . They were also required to submit a brief blog post as the concluding portion of their assignment. We will be featuring some of these blog posts and the items the students reviewed for the remainder of the semester, so check back frequently for more of the HIST 429F student projects.